ST. PETERSBURG, FL · WOMEN'S DANCE FITNESS & WELLNESS
The experienceOur classesRhythm & BodyOur peopleGet in touch
Your rhythm. Your space. Your people.

MOVE.
SWEAT.
Be HER.

Dance fitness. Dance-step aerobics. A whole lot of energy. Welcome to a space where women move together and show up for themselves.

FIND YOUR MOVEMENT ↗
LaTayvia, CEO and Founder of HERPlay, beside the complete HERPlay logo in the purple fitness studio
GOOD MUSIC.
BIG ENERGY.
ALL HER.

LaTayviaCEO & Founder

DANCE FITNESS   ✳   DANCE-STEP AEROBICS   ✳   WELLNESS   ✳   COMMUNITY
Welcome to HERPlay

Your workout.
Your feel-good moment.

There's something about the right song, a good sweat, and women cheering each other on. HERPlay brings it all together through music-driven movement and a community that makes room for you.

Make room for movement

Find your kind of play.

Explore the movement behind HERPlay. Class dates and booking details are coming soon.

01 / FEEL THE BEAT

Dance & Step

Dance fitness and dance-step aerobics bring the music, the choreography, and the energy. Step into your rhythm and make it your own.

JANUARY CLASS ROLLOUT PLANNED
02 / MOVE WITH PURPOSE

HERPraise

Sunday Sweat Service blends gospel and worship-inspired dance fitness with an uplifting start to your day.

SCHEDULE DETAILS COMING SOON
03 / MAKE WAVES

HERAqua

Meet HERWaves of Wellness: our developing aquatic fitness experience, bringing HERPlay energy into the water.

IN DEVELOPMENT · STAY CONNECTED
HERPlay presents R&B: Rhythm & Body, January 2, 2027, 10:30 AM–1:00 PM in St. Pete Beach. Dance-step aerobics, R&B yoga, HERBlend experience, and curated gift bags. Tickets go live November 27, Black Friday.
On the horizon / January 2027

Bring your body.
We'll bring
the rhythm.

We're planning a signature experience with dance-step aerobics, R&B yoga, and a little time to pour back into you.

ASK ABOUT THE LAUNCH ↗

Target date: January 2, 2027. Final event details and ticket sales will be announced once confirmed.

The women behind the movement

Big energy.
Real connection.
That's HERPlay.

Founded by LaTayvia Godfrey, HERPlay grows from a love of choreography, dance fitness, and bringing women together. Our instructors bring their own personalities and a shared passion for movement.

Want to bring your energy to the team? We're welcoming interest from instructors, fitness professionals, and community builders.

JOIN THE HERPLAY TEAM ↗
HERPlay instructor Aaliyah, approved campaign artwork
AALIYAH / INSTRUCTOR
HERPlay instructor Ayala, approved campaign artwork
AYALA / INSTRUCTOR
HERPlay instructor Staci, approved campaign artwork
STACI / INSTRUCTOR
HERPlay instructor Crisi, approved campaign artwork
CRISI / INSTRUCTOR
Before you step in

A little more to know.

Do I need dance experience?

You don't need to arrive with choreography memorized. Contact us about the class you're interested in so we can talk through the format, pace, and available movement options.

Where can I find the schedule and book?

Our January rollout is being planned for the St. Petersburg area. Confirmed locations, class times, and booking links will be posted here. For now, email info@herplaycollective.com to ask about upcoming classes.

What should I bring?

Comfortable workout clothes, supportive athletic shoes, water, and a towel are a good start for land-based classes. Check the final class announcement for equipment and any class-specific instructions.

Can my business partner with HERPlay?

Yes—we welcome conversations about equipment support, event sponsorships, and community collaborations. Email info@herplaycollective.com and tell us how you'd like to connect.

Your next feel-good move

Come for the music.
Stay for the movement.

CONNECT WITH HERPLAY ↗